Friday, April 2, 2010

UK's Brand





After Eight Thin Mints (After Eights) are a confectionery product described as "mint enrobed in dark chocolate" (although a milk chocolate version became available in 2006) and are intended, as the name suggests, to be used as after-dinner mints. They were created in 1962 by Rowntree & Company Limited. Since the 1988 acquisition of the United Kingdom-based company, the mints have been produced by Nestlé.
The Thin Mints have been made in the factory in Castleford, West Yorkshire since 1970, whereas the Chocolate Truffles are made in York. After Eights are now sold across Europe and North America, and one billion After Eight mints are made annually.[citation needed]
In 1967, After Eights were also manufactured at the Rowntree factory in the Wandsbek district of Hamburg. Specifically, Nestlé Deutschland AG, Chocoladen-Werk Hamburg, Am Neumarkt 20, 22041 Hamburg.
After Eights were originally just made from dark chocolate which was dairy-free. However, in 2007 Nestlé started adding butterfat to After Eights, so they are no longer dairy-free. Nestle also make special editions of After Eights, including orange After Eights and milk chocolate After Eights.



Manufacture
The fondant in the centre of After Eights is made as a stiff paste of saccharose, water, and a small amount of the enzyme invertase. This fondant can readily be coated in dark chocolate. After manufacture, the enzyme gradually splits the saccharose into the much more soluble glucose and fructose, resulting in a more liquid consistency. Maturing of the mint is said to take over three months.




Related products
The After Eight family of products includes:
•Thin Mints: the original After Eight product, these comprise square dark or (less commonly) milk chocolate, enclosing the mint fondant.
•Delights: round sweets of dark chocolate with a mint fondant filling.
•Straws: long, thin sticks of soft dark chocolate with a mint fondant filling.
•Biscuits: the newest addition to the After Eight family, these combine dark chocolate with mint in a biscuit.
•Chocolate Santa Claus: during the Christmas season, Nestlé Germany features a 125g Santa Claus made out of white or dark mint chocolate.
•Chocolate Truffles (Discontinued)
•Dark Chocolate Irish Creams (Discontinued)
•Ice Cream Dessert (Discontiuned)
•Lemon Sorbet (Discontinued)
•Bitesize: plain chocolate with mint fondant filling, similar in appearance to original Munchies. Originally known as Mintola, then renamed Mint Munchies in 1995 before being brought under After Eight brand in 2006.
Other related products:
•Pfefferminz: a variety of Ritter Sport which has similar taste as the normal After Eight in shape of a Ritter Sport.
•After Eight (cocktail): a layered shooter consisting of Crème de cacao, Crème de menthe and Baileys Irish Cream.
•After Eight (Easter Egg): An Easter Egg with a pack of After Eight Dark Chocolate Thin Mints


Mc Vitie's


After Eight

McVitie's is a snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The firm moved to various sites in the city before completing, in 1888, the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district.

History

Though the McVitie & Price factory burned down in 1894, it was rebuilt the same year and remained operative until 1969, when production ceased and operations were transferred to English sites. McVitie & Price expanded to a new factory in Harlesden in 1910 and to Manchester in 1917. The firm acquired Edinburgh bakery Simon Henderson & Sons in 1922. McVitie & Price merged with another Scottish family bakery, Macfarlane, Lang & Co., Ltd, in 1948 to become United Biscuits Group.
McVitie's brand products are now manufactured in five United Kingdom factories: the two former McVitie & Price factories in Harlesden and Manchester, a former Macfarlane, Lang & Co. factory named Victoria Biscuit Works in Glasgow, a former Carr's factory named The Biscuit Works established 1831 in Carlisle, and the McVitie’s Cake Co. factory (formerly Riley's Toffee Works) in Halifax.
McVitie & Price's first major biscuit was the McVitie's Digestive, the first ever digestive biscuit, created by young new employee Alexander Grant in 1892. The biscuit was given its name because it was thought that its high baking soda content served as an aid to food digestion.
The McVitie's Chocolate Homewheat Digestive was created in 1925. Over 71 million packets of McVitie's Chocolate Homewheat Digestives are eaten in the United Kingdom each year, giving an average of 52 biscuits per second. HobNobs were launched in 1985 and a milk chocolate variant followed in 1987.
In 1947 McVitie & Price made the wedding cake for Princess Elizabeth and Lieutenant Philip Mountbatten.
Some of the products in the McVitie's line were rebranded McV in 2002, but this was replaced in 2005 with a restyled version of the McVitie's brand logo. In 2007, United Biscuits licensed the McVitie's brand to Meiji Seika Kaisha Ltd for biscuit production in Japan.



Product lines

Biscuits
•Digestives
•Ginger Nuts
•Hob Nobs
•Rich Tea
•Penguin Bar
•Gold Bar
•All Butter Shortbread




Cakes
•Golden Syrup Cake
•Jaffa Cakes
•Jamaica Ginger Cake
•Lemon Cake

0 comments:

Post a Comment

By :
Free Blog Templates